Local SEO

Show up when local customers are searching.

When someone searches “dentist near me” or “HVAC repair [your city],” there are three businesses at the top of Google and then there's everyone else. Local SEO is the work that puts your business in those three spots instead of a competitor's.

46%
Of all Google searches have local intent
76%
Of people who search locally on their phone visit a business within 24 hours
28%
Of local searches result in a purchase
3
Spots in the local pack that capture the majority of clicks
Without local SEO
dentist near me
1Comfort Dental Care4.9
2City Smiles Dental4.7
3Bright Dental Studio4.5
Your business is not here
With local SEO
dentist near me
1Your Business4.9
2Comfort Dental Care4.7
3City Smiles Dental4.5
First call goes to you

What happens when you're not ranking locally

Local search is where buying intent is highest. Someone searching for a plumber, a dental clinic, or an electrician in their area is ready to book, not browsing. If your business isn’t showing in the local pack (the three results with the map on Google), they’re calling one of the businesses that is.

Most local businesses aren’t ranking because of problems that are completely fixable. An incomplete Google Business Profile. Inconsistent name, address, and phone number across directories. A website that loads slowly or has no local content. These aren’t technical mysteries; they’re maintenance problems that compound over time when nobody’s paying attention to them.

The businesses ranking at the top aren’t necessarily better than you. They’ve just done the work to be more visible.

What we work on

Priority-ordered work that moves the needle.

High impact

Google Business Profile

We start here because it has the biggest impact in the shortest time. Profile completeness, categories, photos, review management, and posts. Most businesses are leaving easy ranking improvements on the table here.

High impact

Citation consistency

Your business name, address, and phone number must be correct and identical across every directory that matters. Inconsistencies here actively hurt your rankings. We audit and clean every listing.

Medium impact

Website foundations

Location pages, local schema markup, page speed, and the on-page elements Google uses to decide whether your website is relevant to a local search. We fix the foundations the algorithm needs to trust your site.

Ongoing

Review generation

Google ranks businesses with more recent, higher-rated reviews higher. We set up the systems that make it easy for happy customers to leave a review without you having to remember to ask.

What this isn't

What this isn't

We don't promise specific ranking positions or timelines, because nobody can guarantee those accurately. Google's algorithm has hundreds of inputs and changes regularly. What we can tell you is what the work is, why it matters, and what improvement in visibility typically looks like when it's done properly.

We also don't do content farms: publishing low-quality blog posts or location pages stuffed with keywords. That approach worked in 2015. It gets penalised now. The content we produce is written to be useful to an actual person searching for your service.

How it works

From audit to ranking.

01
Rank 18

Local SEO audit

We look at where you currently rank, what your Google Business Profile is missing, and what your competitors are doing that you aren’t. You get a report of what needs to happen and in what order.

02
Rank 9

Foundation fixes

We fix the highest-impact issues first. Google Business Profile, citation consistency, technical issues on your site. Most clients see ranking movement within a few months of consistent work at this stage.

03
Rank 4

Ongoing optimisation

Local SEO isn’t a one-time fix. We manage your Google Business Profile, monitor rankings, handle review requests, and publish local content that builds relevance over time.

04
Rank 1

Monthly reporting

Every month you get a report on your rankings, Google Business Profile performance — views, calls, direction requests — and what we worked on that month.

What's included

Foundation work, then ongoing management.

Setup
  • Full local SEO audit including competitor review
  • Citation audit and cleanup across major directories
  • On-page local SEO for your website: location pages, schema, technical fixes
Ongoing
  • Google Business Profile optimisation and ongoing management
  • Review generation system setup
  • Monthly ranking reports for your target searches
  • Monthly Google Business Profile performance report
Who it's for

Built for businesses customers search for by location.

If you rely on customers in a specific geographic area and those customers use Google to find businesses like yours, local SEO is how you show up instead of being invisible.

dentist near me
1City Dental Clinic
2Bright Smiles
3Your Business
Dental
HVAC repair near me
1Metro HVAC Co.
2Your Business
3Cool Air Services
HVAC and plumbing
family law attorney near me
1Your Business
2Hart Law Group
3Apex Legal
Legal firms
house cleaning near me
1SparkClean
2Your Business
3Fresh Home Co.
Home services
restaurant near me
1The Corner Table
2Olive and Vine
3Your Business
Restaurants
What it costs

What it costs

Local SEO is a monthly service because rankings are maintained, not achieved once. Pricing depends on scope. You'll get a fixed quote on the audit call, before any work starts.

The audit call is where we check whether you have realistic ranking opportunities in your market. Some local markets are more competitive than others, and we'll tell you honestly what to expect before you commit.

Common questions

Frequently asked questions

The foundation fixes, including Google Business Profile, citations, and technical issues, typically show ranking improvement within a few weeks. Moving into the top three of the local pack takes longer in competitive markets, typically a few months of consistent work. We’ll give you a realistic expectation for your specific market during the audit.

Find out where you're ranking and what it would take to rank higher.

Book a 15-minute call. We\u2019ll look at your current local search visibility and give you an honest picture of what\u2019s fixable and how long it would take.

Book an Audit